Do you have a self-driving car strategy?


The changes major technological developments bring are as unpredictable as they are widespread.

Cars, computers, cell phones and the steam engine are examples of world changing advances.

Robots as a whole will change everything in ways we cannot even conceive yet.

One of the areas we are starting to get an idea about though is self-driving cars. There was an interesting article here about this recently which was based on a paper published by intel here.

The article asks if you or your business has a self-driving car strategy. This is an important question for all of us to consider.

What happens when we don’t have to control the vehicle? The seats in the vehicle will no longer need to face the direction of travel, with line of sight for the driver in as many directions as possible. We can sit facing each other and we can work during our commute. We can play games with the family on long journeys. We can have our after work beer on the way home (will drinking while driving become commonplace?).

If, as is suggested vehicle ownership drops and the cars we move around in become merely taxis, then the vehicle wi-fi becomes our gateway to the world – think how your coffee shop allows you to access its wi-fi.

If the cars are taxis, then on longer journeys we will seek food and drink so the machines become vending machines too.

But, if we look at vehicle ownership currently, this is lower generally in big urban areas where parking space is at a premium and the economics of public transport makes good service achievable.

In less densely populated areas public transport provides less good service and car ownership is higher. One can assume this pattern will be replicated by shared self-driving cars in the near future.